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Crisis Management For Executive
- Description
- Curriculum
- FAQ
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ศตวรรษที่ 21 โลกที่เต็มไปด้วยความผันผวน ไม่แน่นอน ซับซ้อน และคาดเดายาก การเจอวิกฤติในช่วงชีวิตการเป็นผู้บริหารจึงหลีกเลี่ยงไม่ได้ การรับมือกับวิกฤติกลายเป็นขีดความสามารถที่ไม่ใช่แค่ “ทางเลือก” แต่มันคือ “ความจำเป็น”
งานวิจัยของ McKinsey & Company ระบุว่า องค์กรที่มีความพร้อมด้าน Crisis Preparedness สามารถลดผลกระทบจากวิกฤติได้มากถึง 30% ทั้งในด้านการเงิน ความเชื่อมั่นของผู้มีส่วนได้ส่วนเสีย และระยะเวลาในการฟื้นฟู ขณะเดียวกันการศึกษาจาก Deloitte พบว่า 70% ของผู้บริหารที่เคยเผชิญวิกฤติยอมรับว่า พวกเขา “ไม่มีแผน” หรือ “ขาดทักษะในการตัดสินใจในสถานการณ์จริง” ทำให้องค์กรต้องใช้เวลานานกว่าจะกลับเข้าสู่ภาวะปกติ
Moreover, crises in today's era are no longer limited to natural disasters or accidents, but also include cyber attacks, supply chain disruptions, financial crises, from the ever-changing global trade order, corporate corruption, to reputation crises on social media, which can spread rapidly in a matter of minutes.
This course is designed to fill the gaps in skills that executives truly need, whether it be systematic situation analysis, decision-making under pressure, crisis communication, organizational recovery planning, or learning from crises to prepare for the future.
All content is designed to be practical and easy to understand, combining both local and international case studies with practical management tools that can be applied in every organization.
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1
Download learning materials: Module 1 Introduction to Crisis Management - Introduction to Crisis Management -
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Lesson 1 : Crisis Definition - Understanding Crisis -
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Lesson 2 : Impact of Crisis - Impact of Crisis
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Lesson 3 : Principles of Crisis Management - Principles of Crisis Management
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5
Knowledge Checks : Module 1 Introduction to Crisis Management
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6
Download learning materials: Module 2 Crisis Preparedness & Planning - Crisis Preparedness and Planning
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Lesson 4 : Risk Assessment and Crisis Identification - Risk Assessment and Crisis Identification
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Lesson 5 : Crisis Assessment Framework - Crisis Assessment Framework
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Lesson 6: Developing a Crisis Management Plan - Developing a Crisis Management Plan
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Lesson 7 : Crisis Response Team (CRT) - Establishing a Crisis Response Team
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Lesson 8 : Standard Operating Procedures - Designing SOPs
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Lesson 9: Crisis Communication Framework - Crisis Communication Framework
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Lesson 10: Giving Information in Crisis - Patterns of Press Conferences and Information Giving in Crisis
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14
Knowledge Checks : Module 2 Crisis Preparedness & Planning
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15
Download learning materials: Module 3 Crisis Response & Management - Crisis Response and Management
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Lesson 11: Leadership in Crisis - The Role of Leaders in Crisis
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Lesson 12 : Crisis Decision Making - Decision Making in Crisis
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Lesson 13: Crisis Management for Natural Disasters - Crisis Management for Natural Disasters
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Lesson 14: Cyber Crisis & Data Breaches
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Lesson 15: Reputation Crisis & Brand Damage - Corporate Image Crisis and Brand Damage
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Lesson 16: Financial & Economic Crisis - Financial and economic crisis in organizations
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22
Knowledge Checks : Module 3 Crisis Response & Management
• Risk analysis and assessment
• Decision making in emergency situations
• Crisis Communication
• Business Continuity Planning (BCP)
• Corporate image management during a crisis
• Summarizing lessons and restoring the organization after the crisis
• Crisis Management Framework Guide for Organizational Application
• Checklist and Template for preparing BCP, Crisis Matrix and Crisis Communication Plan
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Unlock your mental potential in the face of unexpected situations
Learn how to develop a proactive mindset that helps executives stay resilient in times of crisis and see opportunities in times of uncertainty.
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Building Resilience Leadership
Develop tools and techniques to recover quickly from failure and enhance decision-making under pressure and time constraints.
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Deal with change confidently and systematically
From risk analysis models to designing communication approaches and strategic decision-making to be ready for any unpredictable situation.
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Be a confident and compassionate leader at the same time (Compassionate & Decisive Leader)
Balancing decisiveness with team understanding through Collaborative Crisis Leadership principles
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Enhance analytical thinking skills and create strategic response plans.
Understand key frameworks such as BCP, Decision-Making Matrix and Crisis Communication Toolkit that can be immediately applied in the organization.
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A framework that helps build confidence and motivation in your team and yourself.
เรียนรู้การจัดการพลังงานภายใน ป้องกันไม่ให้ “ความเครียด” กลายเป็นตัวถ่วงศักยภาพผู้นำ พร้อมแนวทางสร้างวัฒนธรรมองค์กรที่พร้อมฟื้นตัวอย่างเข้มแข็ง
- Upgrade your leadership mindset and skills to thrive in the 21st century.
Ready to deal with all forms of Crisis & Disruption and grow as a new-age leader who dares to make decisions, dares to take responsibility, and dares to lead the organization through crises sustainably.
- Mid to Senior Executives
- Leaders of government agencies or state enterprises
- Managers of functions related to risk, corporate communications or strategic planning
- The person assigned as Crisis Leader in the organization
- Those who want to prepare to be a Crisis Leader in challenging situations.
