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Course: ผู้นำฝ่าวิกฤติ Crisis-Ready Executive Le...
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Crisis-Ready Executive Leadership

Module 1: Crisis Management for Executives (2 hours 29 minutes)

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Video lesson

Lesson 2: Key Principles of Communication in the Times of Change

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Communicating effectively during times of change shouldn't stop at simply stating what has changed. What further explanation is crucial?
Describe the total budget the organization used for restructuring.
Describe the list of all employees who will be reassigned to different positions.
Explain the reasons and rationale for the change, and how the recipient needs to adapt.
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During times of change, if the recipient's emotions are not ready, their brain will not be receptive to information. Therefore, communication should prioritize listening to emotions before explaining with reason.
True
False
3 / 3
When changes occur within an organization, how many key questions tend to recur in the minds of employees?
2 questions
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5 questions
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Questions in video lessons
00:01:13
Communicating effectively during times of change shouldn't stop at simply stating what has changed. What further explanation is crucial?
00:01:50
During times of change, if the recipient's emotions are not ready, their brain will not be receptive to information. Therefore, communication should prioritize listening to emotions before explaining with reason.
00:04:34
When changes occur within an organization, how many key questions tend to recur in the minds of employees?

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